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Portfolio
You don’t need automation for everything. But when manual work starts interfering with the business itself, something has to replace it. That’s what these cases document.
Social Media Posting Automation
Problem:
Greg, owner of Sky Photography Arizona, had plenty of photos to share but posting kept getting pushed aside for client work. When he did post, it was inconsistent, sometimes once or twice a week instead of a steady schedule, and each post likely took 2-3 hours between selecting images, writing captions, and posting. That's time he wasn't spending on the actual photography business.
Solution:
A system was built using Google Sheets and Make.com, connected directly to Facebook. Greg drops his photos and basic details into a sheet, captions are generated automatically, and posts go out on a set schedule, 3 posts a week, without him needing to log in or think about timing.
Outcome:
Posting became consistent without any extra effort on Greg's end. He got the 2-3 hours a week back that used to go into writing captions and manually posting, and redirected that time toward getting new clients instead of proving his work online. Since launch, the system has run hands-off, and Greg has picked up new clients as a direct result of the more consistent presence.
Non-Profit LinkedIn Automation
Problem:
MilCon Careers, a new veteran employment nonprofit, wasn't posting on LinkedIn at all. As a new organization, that silence was a real problem, they needed to consistently show up and prove who they were to build credibility with veterans, partners, and supporters.
Solution:
A hands-off system was built so MilCon never has to think about posting again. Their photos and content are organized in Google Sheets and Drive, so nothing gets lost or forgotten. A chatbot trained on their tone of voice writes captions that sound like them, not a generic AI post. And Make.com quietly handles the scheduling and publishing to LinkedIn, running a few weeks to a month ahead, posting an average of three times a week, so their team never has to log in, write, or remember to post.
Outcome:
MilCon went from posting nothing to a consistent presence on LinkedIn. Since the automation launched, engagement rate climbed from roughly 4.3% to 8.5%, nearly doubling. Median daily impressions more than doubled, from 16 to 40. Daily reactions rose about 30%, and daily clicks rose about 26%. That growth in visibility has directly led to people reaching out to MilCon, and as a new nonprofit, that consistent presence has become part of how they establish credibility.
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Etsy Customer CRM Database
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Problem:
Order tracking for the Etsy coloring book shop was being done by hand in a Google Sheet. Even with a small volume of orders, manual entry made it hard to keep information accurate or notice patterns, like whether a customer had ordered before, since everything relied on remembering to log it correctly each time.
Solution:
A hands-off system was built so every Etsy sale takes care of itself. The Etsy API pulls order and customer details the moment a sale happens, Make.com handles moving that information automatically, and it lands in an organized Airtable database, no manual entry, no static spreadsheet to update by hand.
Outcome:
Order tracking is now clean and reliable without any manual upkeep. Customer information lives in one organized place, making it possible to see repeat buyers and understand what's actually happening with sales, even at a small scale, something that would have easily gotten lost or miscounted by hand.