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A new lead fills out a form on your website. Someone sees the notification in their email but plans to enter the information into the CRM later. The day gets busy. A few hours pass. By the next morning someone else asks if anyone followed up with the new lead yet. Now people start checking inboxes, spreadsheets, and notes trying to figure out where the information went. This kind of situation happens in growing businesses every day. Automation solves problems like this by all